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How stores make us spend more: 9 customer mistakes

All people love shopping, but sometimes the love of sales and discounts is much more expensive than you think. Edition Lifehacker collected 9 common mistakes due to which people spend more.

Фото: Depositphotos

1. You give in to impulsive sales

Even if you don’t need another coffee machine, a second set of perfume and a sixth case for a smartphone, you still buy it. Because with a huge discount.

What to do

  • Purposefully disconnect from sales news.
  • Remember that many sellers set up fake discounts. Do you really want to be cheated?
  • Make a list of what you really need and purchase only these things.
  • Choose products with an exclusive discount with one condition: first, conduct a thorough inventory of what was purchased during last "Black Friday".
  • Allocate a certain amount to purchases during sales and do not exceed the limit.

2. You do not follow sales

The reverse situation: you do not see where and what you can buy cheaper. And in vain. Many stores organize sales days when fresh and high-quality products can be purchased at very competitive prices. And this is a good saving.

What to do

  • Subscribe to the newsletter of the stores where you often visit. Or download a special application that will collect the most profitable offers and tell you about them.

On the subject: How American restaurants make you order what suits them: 9 tricks

3. Do you prefer to buy ready-made food rather than cook it yourself

Cutlets, salads, side dishes from the department of prepared food in supermarkets will cost you at least twice as much as if you made them yourself. Or at least bought a semi-finished product.

What to do

  • Cook yourself. Accustom yourself to paint the menu for the week. Then the food will not be monotonous, and you will not want in the evening "something tasty."
  • Buy only the foods you need to make dinner. This will save a decent amount and switch to a healthy diet.

4. You throw away food

Yesterday's pasta, slightly browned bread, dried cheese, an open can of peas - all this goes to the basket to make room for new purchases? So you spend more on food than you need.

What to do

  • Try an experiment: don't go to the store until the refrigerator is empty. And fantasize. To invent your own dish and feel like a chef is priceless. Here's how to use stale foods:
  • From the unfinished kefir, excellent pancakes and pancakes are obtained.
  • Butter can be turned into a delicious sandwich supplement. Mix it with Dijon mustard, crushed garlic clove and chopped herbs.
  • The dried cheese can be grated and added to boiled potatoes fried in butter.
  • Make dried croutons from dried loaves or bread. Cut what you wanted to send into the trash into slices. Mix the egg with sugar (to taste), dip the bread in the mixture and fry in a pan with butter. Hot croutons are very good with herbal tea or coffee.

5. You blindly follow trends

A fluffy knitted hat, oversize coat, long scarf, leather backpack ... Things that are at the height of fashion today will become irrelevant tomorrow. And so again you have to completely update the wardrobe.

What to do

  • Breathe out and calm down. Chasing trends is definitely not worth it. Choose a wardrobe based on what is right for you. And do not throw away old things - in a couple of years, a sweater or skirt can again become super-fashionable.

On the subject: 8 secret tricks to help save on shopping at Amazon

6. You do not have enough patience

Sellers have learned to well stimulate interest in goods and create excitement. One of the latest examples is selling seats in lines for iPhone X. On the day of release, a popular product always costs more, and after a while it gets cheaper. But those who are not willing to endure pay more.

What to do

  • Calculate how much you can save on waiting. This applies, for example, to going to the cinema: on the day of the premiere, a ticket can be the most expensive, no discounts will work. After a week, you use a coupon or choose a budget morning session. Or even wait until the film can be watched online in a digital cinema. These little things add up large amounts.

7. You are easy to persuade sellers

“But these socks at a super price, be sure to take your purchase”, “Only the coffee sold by us is suitable for this coffee maker”, “You urgently need to get an additional guarantee or insurance for the goods. What if it breaks in you? ”- all these phrases are familiar to many of us. Sometimes it is difficult to resist the pressure of sellers. But it is necessary and possible. Indeed, in this way often junk goods and unnecessary services or something at an inflated price are often offered.

What to do

  • Engage in self-education. Read everything you can about coffee, which is suitable for coffee makers, additional guarantees, insurance and other subtleties associated with the product you want to buy. And decide if you need all this. And also learn to firmly say no. You will not offend the seller, but you can save.

8. You are inattentively reading financial documents

Many of us have debit and credit cards or loans. But did everyone carefully read the agreement that they signed with the bank?

It is possible that it spells out expenses that you were not voiced by a friendly employee. And they will be an unpleasant surprise for you. For example, financial liability insurance, which is connected by default for some credit card holders.

What to do

  • Accustom yourself to carefully read everything that you sign.
  • Improve your financial literacy.
  • Remember, thinking about the next “super-profitable offer”, that free cheese happens only in a mousetrap.

9. You do not create a financial pillow

Everything happens in life, including force majeure. You may be fired, your company will suddenly go bankrupt, and you have a mortgage and some more small loans.

What to do

  • Accustom yourself to save. You can use the pitcher method or any other method available to you. The main thing is that you really save up for a rainy day or for some other large goals and not spend money ahead of time.

Read also on ForumDaily:

How American restaurants make you order what suits them: 9 tricks

Marketing Secrets: How Stores Make You Spend More

Why even smart people are advertising and how to protect themselves

There is no anonymity: who and how is following us on the Internet and what can be done about it

Other Educational program the shops tricks
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