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How Crayola retired chalk in dandelion color



U.S. company Crayola, which produces pencils, markers, coloring books and other products for creativity, announced a farewell to the color of a yellow shade “Dandelion” from 24-colored packs of colored pencils.

The company keep the intrigue and did not name the new color. It is known that it will be a shade of blue. Note that in the pack there is already blue, azure and a combination of blue with purple and green.

The company arranged a solemn farewell so that pencil lovers could buy the historical color, which was introduced into the assortment in 1990 year. Then corn, lemon yellow, blue-gray, orange-red, dark brown and some other colors resigned.

Interestingly, pencils and paints have become more popular among adults in recent years. The reason for this was nostalgia for past times without computers. Therefore, the loud wires of color attracted the attention of customers.

First, customers were asked to tell about their favorite color. Crayola.



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Then lovers of colored pencils Crayola they offered to guess what kind of small one would be rejected. One buyer was ahead of everyone and found a box of pencils, where it is indicated what color they will say goodbye in the future.

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After that, the company released a video and arranged for National Crayon Day on Times Square in New York.

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