Personal experience: how to enter a prestigious US business school as a foreigner - ForumDaily
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Personal experience: as a foreigner to enter a prestigious business school in the United States

Viktor Rogulenko and Alexander Pustov have a similar career path: both graduated from prestigious Russian universities, worked for the consulting company McKinsey and applied for an MBA to start their own business.

But by enrolling in business schools, they made different decisions. Viktor Rogulenko refused a place at Stanford and stayed in Moscow to study the Fless educational project. And Alexander Pustov learned the MBA at the Massachusetts Institute of Technology and became a co-founder of the project Synaps Labs, engaged in targeted outdoor advertising. Entrepreneurs have shared their experience in entering American business schools with the publication In particular, they told:

  • why you should not write letters of recommendation yourself and attract “star” entrepreneurs for them;
  • how to write a motivation letter so as to attract the attention of the selection committee;
  • how much time to lay on the preparation;
  • about the advantages and disadvantages of studying at the MBA;
  • How much will the preparation and training for an MBA cost;
  • as an MBA is useful for founding and working on a startup.

“From Butovo to Stanford”: the story of Victor Rogulenko

Career Path to Admission

I studied at the bachelor’s degree at MGIMO and at Bocconi University in Italy. Then he worked for three years at McKinsey and was engaged in direct investment deals. This is a standard story for children from Russia who enroll in an MBA: a bachelor's degree at a prestigious university, perhaps a master's degree, then consulting - and then you want to do something of your own.

Why stanford

In 2016, my friends and I were involved in an educational startup and were desperate for marketing. To attract students, I suggested a blog about how I prepare step by step for entering a business school: “From Butovo to Stanford”. At first, I didn’t take it too seriously, but when I went deep into training and talked to graduates, I decided that the MBA at Stanford was a great opportunity.

From the MBA, I wanted to get three things: find mentors and investors for my project, get acquainted with the guys who could join the work on it, and learn from entrepreneurs from Silicon Valley.


What is required for admission to the MBA:

  • GMAT test results for basic analytical skills;
  • English proficiency test (TOEFL) results;
  • motivational letters;
  • letters of recommendation;
  • Passing an interview with the selection committee.


At GMAT, it’s not so difficult questions - but when you decide for a while and get nervous, it's easy to make a mistake. Many are overwhelmed, because they have not correctly allocated time, and not because they have not prepared well for specific tasks. Therefore, test tests must be solved for a while - so you get used to doing it under stressful conditions.

The GMAT has a tricky feature: the better a person answers questions, the more complex he gets in the test. And vice versa: if the donor does poorly, the tasks are simplified. Therefore, if it seems to you that everything is going well and is easy to come by, you are most likely falling through.

I passed TOEFL even before entering the MBA and was preparing for it at the American Educational Center - there were free materials for preparation and test tests. In September, 2015, the project was closed, but I do not know about other similar projects. Apparently, now the books will have to fork out for yourself: it is better to buy official collections, because they are made up of the same people as the exams themselves.

Preparation time: 150-200 hours.


In Stanford, you need to write an essay on two topics: “What is important to you and why?” And “Why Stanford?”.

Screenshot of Rogulenko’s essay “Why Stanford” from the hero’s personal archive

Rogulenko's Essay Screenshot “What is important to you and why?” from the personal archive of the hero

In the first essay, I wrote about what is important for me: to communicate with people who are interested in living - I get energy and drive from them and I myself strive to become such a person for someone. I talked about the people I worked and studied with, who influenced me the most.

The second essay was about how I see my educational startup in 2023, after graduating from Stanford. It is important for the admissions office to show that you will bring value to the university. For example, I wrote that I would conduct guest lectures at the university, and gave examples of student organizations in which I would like to participate.

I had somewhere on 15 iterations of both essays - I showed them to friends and acquaintances, supplemented and rewrote according to their advice.

A week before the submission of documents, I showed the text “What is important to you and why?” To my next friend. He was in no way connected with business schools and, in principle, did not understand this - but he was an honest person. He said that twelve iterations did not improve my essay, and explained it this way: "After reading, I did not get the impression that I recognized you as a person."

The essay was stylistically quite good, but dry and clumsy in content. The text lacked specific life stories, and many fragments were insincere. For example, a piece about the McKinsey experience sounded like a text from a promotional brochure: "

I sat down to rewrite the essay and wrote it from scratch overnight - I threw out all the pathetic expressions and insipid clichés. I liked the new version most of all the previous ones - and I included it in the application to the business school.

I used several books to write an essay. First, "How to write well" by William Zinser. Secondly, the books of Richard Branson “To hell with everything! Fight and do! ”And“ Losing innocence ”- in my opinion, he wrote perfect stories about what is important for him and why. I re-read chapters from both books diagonally when I wrote an essay on the last night.

The most important thing in the essay is sincerity, the selection committee quickly notices its absence. We think: “Now I will compose a spectacular story for myself, and everything will be cool - I won’t get caught.” But it is not.

The Stanford Admissions Committee reads 5000 of such letters every year for many years - and is able to distinguish truth from fiction. Even I began to understand, after reviewing hundreds of essays, but what about people who have been involved in this for years.

There is no code phrase like "I was a programmer" - or there is, I do not know. I can't get into the heads of people who check essays and select students - these are just guesses.

Maybe they choose an essay on the criterion of “If the thirteenth word in the essay is“ that ”, then we call this applicant for an interview.”

Preparation time: 200 hours.

Letters of recommendation

I chose referees with whom I had good friendly relations. It also seemed important to me that the recommenders finish the business school themselves and, in principle, understand what is expected of them.

People who apply for an MBA often make the following mistake: they choose the most eminent person who agrees to write a letter to them.

You can ask for a recommendation even from Vladimir Vladimirovich Putin - there is a small chance that he will not refuse. Only a letter from his one thousandth assistant will write.

The admission committee understands that Vladimir Vladimirovich did not write the recommendation himself - and such a recommendation is worthless. The same works with well-known entrepreneurs - when people write recommendations themselves and give for signature.

The main thing is to find a referee who will write himself and at the same time try. This does not mean that at the same time it is not necessary to discuss with the recommender what to write: it is necessary that an integral image should form from the application.

It is also worth sharing with the recommender all the relevant information from the application in order to make it as easy as possible for him to write, right up to ideas about what can be mentioned in the letter. And of course, it is important to apply in advance - a few months before the deadline.

If you ask a person to write a letter in two weeks, then he will most likely be late - and this will not be his fault.

The Interview

I was preparing for an interview, writing out all the questions from interviews that I could find on the Internet, and compiled list of them. I wrote short answers to everyone and sat down to train with my wife - and she gave a feedback and advised how to look better.

There were no unexpected questions at the interview - the questions did not coincide verbatim, but it was clear in advance what to say. There was one question, the answer to which I did not know in advance and which drove me into a stupor: “What does creative thinking mean to you?”.

I said that it was important for me to draw thoughts and inspiration from other people - the interviewer did not like my answer. He was indignant and said that it was not a creative, but plagiarism.

Preparation time: 50 hours.

Admission costs

For admission, I spent a lot of different things: from classes with a coach for an MBA to buying a printer, to print versions of the essay and distribute them to my friends. Even after admission, I gave about $ 1000 to secure a place in the university.


What not to expect from business school

The most common misconception among people who enroll in business schools is that after graduation you are guaranteed to become an entrepreneur. This is probably not the case - only one of my friends had a business after the MBA. Usually, people have difficulty with visas or loan repayment.

Deciding not to go to Stanford

It was a great choice. The second most important professional decision in my life - after the decision to marry.

To go to Stanford, I needed to take a huge loan: the training would cost me $ 280 thousand - more than 20 million rubles. At the same time, getting a loan is not a problem - but it is already hard to pay it back.


All these expenses add up to $ 120 thousand per year - that is, you need to earn $ 160 thousand before paying taxes.

I could work at Amazon, get a decent salary and live in California. But this was not something for which I wanted to enroll in a business school - I wanted to pursue education, and not wait seven years until I repaid the loan and pay for the mortgage on the house in California. And then you need to save for the education of children.

Trying to pay off a loan from a startup's profits is dementia and courage, to be honest. Rare projects come in plus in the first year. I could not risk it: I was going to move to California with my wife and daughter - and would be responsible for them.

I am pleased with my decision not to go to Stanford. I stayed in Moscow and am engaged in the Fless educational project - we are preparing the guys for work in consulting, we conduct courses in business analytics, and so on.

Your business - an educational startup Fless

Now I get a little different knowledge than I expected to get at Stanford - for example, data analysis and programming at the School of Data Analysis (SAD) of Yandex.

Still learning, solving field problems in a startup. When you work as a consultant, the structure of business processes seems distant and abstract. And when you try to cope yourself, because if you don’t succeed, then you will have nothing to pay salaries, you begin to take things seriously that used to seem unimportant.

At ShAD, I went to study for the sake of Fless - now I am debugging a code of eight hours on Saturday. Firstly, we teach adults in Fless, but in order to understand how to do this better, you need to find yourself in this skin.

I find myself in a situation where I have a job and a family, as well as a lot of deadlines and some incomprehensible tasks - everything is like for people who decided to change their careers.

Secondly, I would like to learn how to make high-quality analytics on students, which we could then use. Two things are interesting here: how much a person progresses on courses over time and how best to motivate him - for example, at what point to remind about homework.

Third, when Fless expands, we will need to automate many things — and for that we need cool engineers. I myself will not be a cool engineer, but to find a good engineer and understand that he is good, you also need to figure it out yourself.

We are not going to open courses on machine learning for sure: there are a lot of such educational programs now: both paid and free - for every taste and level.

We plan to expand at the expense of other things. First, the same courses that we have, but automated, with a lot of content and cheaper. Secondly, due to the corporate direction. On it, we conduct courses not for selection in consulting, but for useful techniques from business analytics.

A full-time project is currently being carried out by five people, and there are still a few teachers, a designer and a developer on party time. Fless immediately went into a plus. I cannot name specific indicators on a turn, but it is small - during the existence of the project 300 people graduated from it.

Plans for the Fless project on 2023 year - from the introductory essay at Stanford

My ambitions for Fless have not changed since I entered Stanford. But I do not remember that I wrote in an essay about 800 courses in 36 languages ​​- here I, perhaps, went too far.

Alexander Pustov: “Do you have an MBA or a start-up? For me, the answer is to do a startup while you study in business school. ”

Photos from personal archive

Career before admission

In 2016, I already worked at McKinsey in a position that I get after an MBA — from a career point of view, a business school would give me nothing. I immediately planned to create my own project.

From the MBA, I wanted to get an option. When you work in consulting, everything is predictable for you - and I wanted a variety and some new tasks.

Why Massachusetts Institute of Technology

First, the MIT has a strong university brand - no less strong than Harvard or Stanford.

The Massachusetts Institute of Technology is also known for its hacker, rebellious culture - which, in my opinion, is close to the spirit of entrepreneurship. Over the years, university students dragged police and fire engines onto the roof of the building, placed a black mark over the building to mark the release of the book Harry Potter and the Deathly Hallows.

Secondly, the business school at the Massachusetts Institute of Technology has a strong connection with other departments and schools on campus — for example, the MIT Media Lab. At the MIT Media Lab, the so-called "antidisciplinary" laboratory, research is not based on specific academic disciplines, but combines technology, media, science, art and design.

Due to this approach, students are immersed at once in the entire ecosystem of the university - all the doors are open.

Third, the program has a flexible set of courses. Only one semester is compulsory, and the remaining three semesters are for the students to choose what to do. You can register for partner school courses — for example, Harvard Business School (HBS), Harvard Law School (HLS), and the McGovern Institute for Brain Research at MIT. You can concentrate on your practice and start your own startup.

In addition to the Massachusetts Institute of Technology, I moved to Harvard, Stanford, Burkley and Wharton. Some people choose one school and purposefully prepare to enroll in it - but I chose a different approach for myself. Admission - including the question of luck. The people who are served from Russia are very similar: these are guys working in consulting and graduating from prestigious universities. Stand out at the expense of your resume is difficult.

What is the difference between entrepreneurship and the work of a consultant? In startups you, roughly speaking, cut seven times, once you glue. It is difficult for people from the corporate world to switch to this: in consulting, you measure it seven times or even a hundred times and then cut it off.


Writing an essay

Essays for Harvard, Burkley and Wharton are similar in structure and content - they need to tell about their achievements, ambitions and how a business school will help to realize them. My essays on these schools were similar in content, adjusted for different schools.

Stanford has deeper essays for people who have already figured out themselves. In one of them you need to write about what is most important to you in life. Perhaps I did not do it, because I didn’t understand my personality and motivation: all my friends who did, had been digging into themselves for months. In addition, entrepreneurial experience is important for entering Stanford - and I did not have it.

I was the last to write my essays for MIT, and have already gotten my hands on letters for other universities. One of the main values ​​of the university is hands-on management (or practical management). Therefore, in an essay, you need to write specific stories from your experience. For example, I wrote about how we were doing business development in Asia when I worked at Severstal, how my work led to a change in the processes of assessing the attractiveness of markets in investment and M&A transactions.

In the essay it is important to emphasize that all the elections in your career were thought out and served as part of the implementation of a large career and life plans.

I also focused on the environment in which I grew up and why I did certain career steps. My father is a professor in the field of metal science. I decided to focus on the continuity of generations: in my history it was traced that I continue the work of my father. Since childhood, I was interested in metallurgy and often visited his laboratory, and then received my first higher education at the Institute of Steel and Alloys. After him he defended his PhD in economics at the RANEPA.

After working for about five years in Severstal in three divisions (marketing, investment and innovation in manufacturing) and in three regions (Russia, South Asia and the USA), I moved to McKinsey. At McKinsey, I focused on working with private equity funds and mergers and acquisitions in Europe and the United States in industries. In an essay, I wrote that I would like to create an investment fund with a focus on new technologies in the industrial sector in the long term.

Preparation time: 100-120 hours.

Letters of recommendation

In the case of letters of recommendation there are several strategies. You can choose to recommend a famous person. But if he is in a very high position, then you, most likely, interacted superficially, and the recommender will not be able to tell specific cases.

I chose people who knew me well and could tell detailed and measurable things. Usually I called up with the referees and discussed the main ideas of what we did together and what the person thinks of me. First of all, I learned how to treat me, and then helped to outline the structure - to make it easier for the referee to write a letter.

It is important not to try to make the person tell exactly about you the stories that you want - it is better if he sincerely tells what he thinks is important.

Preparing for the interview

Preparation for the interview, I depended on the school. For example, in Wharton, group interviews are not prepared for them. The problem needs to be solved in a team, and the difficulty is that the next stage is usually called the whole team.

This is such a roulette - you can get into a team where people are not willing to communicate and come to a compromise. Even if one person begins to curse and prove that he is right, instead of listening to the others, problems arise.

In other schools, the format is more or less normal: you communicate with a graduate or with a member of the selection committee. It is important for him, firstly, to know his stories well and be able to tell them on the basis of context-action-result. Another focus on what he did, and not to ascribe to himself the achievements of the team.

Secondly, you need to clearly understand why you want to MBA and why you chose this particular school. Third, correspond to what you write in your essay. If you write about the fan of the spacecraft, it would be nice to know in detail how the last launch of the Falcon 9 went or what Blue Origin is doing.

There were no unexpected questions for which I was not prepared - it was important to sleep and just talk. You should not get stuck in one place: when asked a question, it is better to quickly answer it a little out of place than to waste time.

If a person needs to think about the question about himself, then the selection committee gets the feeling that the candidate either knows himself or doesn’t know well.

Preparation costs


Training in business school

I hit the waiting lists at Burkley, Wharton and, having received a response from the Massachusetts Institute of Technology, I chose it - because it was originally in my priority. At first, I didn’t like business school — it seemed like we were doing useless things. We were all gathered, and we did group sports exercises for team building. Guys from 26 to 34 years, and we are forced to engage in some kind of games - it seemed strange to me.

Team building at the Massachusetts Institute of Technology. Photo from the archive of the hero

In the first semester, in the classroom they talk about the fundamentals of economics, business and management, and teach basic disciplines. Then you start to build the schedule yourself, to communicate more closely with people and to appreciate their knowledge that they share in the classroom. You build relationships with professors and speakers who come to class - the networking and atmosphere are the most important things for the MBA.

The Massachusetts Institute of Technology enters many people from different cultures, with diverse career and life experience. At the MBA you borrow someone else's experience and as if you live many different lives.

Training costs

It takes approximately $ 250-300 thousand to study at a business school. To live comfortably in Boston, you need to count on $ 5000-7000 per month. It is more profitable to live with someone else than to shoot alone - you can save money on rent and on some household items.

Education at the Massachusetts Institute of Technology costs $ 150 thousands. You also have to spend money on travel when you travel with other students to other cities: to work on a startup or to rest. Travel usually takes $ 2000-5000 per semester.

To earn extra money, you can get a summer internship - it’s enough to have a student visa.

I paid for my studies both from my savings and from borrowed funds. At the Massachusetts Institute of Technology with loans easier than in other schools - they themselves issue a loan through a related organization. The annual rate while 6-7% - by Russian standards, it seems low, but for Americans it is even lower. US citizens pay 2-3% per year for using the loan.

Supporting student entrepreneurship at the Massachusetts Institute of Technology

First, the Massachusetts Institute of Technology helps students to integrate into the business environment: find co-founders, meet investors and build their own community. The year begins with helping students get to know each other through pitch competitions and hackathons, the most famous of which, Hack MIT, gathers more than 1000 students from all over the institute. Round tables and lectures of well-known entrepreneurs are also held.

In addition, there is financial support - you can get a scholarship or funding for the project. For example, the MIT Sandbox Enterprise Support Fund issues up to $ 25 thousand in tranches for work on a startup. This is not a competition: any idea can receive funding, and its volume will depend on the development of the idea. Our co-founders project Synaps Labs received the first investment in it - about $ 15 thousand.

The third important component is mentoring. The Massachusetts Institute of Technology has a separate organization, the Martin Trust Center, which employs experienced entrepreneurs who graduated from business school and have already completed successful multi-million exits. They are engaged in supporting student start-ups either to find some new ideas or because they want to devote time to charity and help the alma mater.

Massachusetts Institute of Technology also helps with the legal component of work on a startup. It is important to register a company, develop a privacy policy, etc. - this is a big headache when working on a project, especially for the first time. At a business school, startups are consulted for free by students of the Boston Law School - when they graduate, they will take $ 1000 per hour for their services.

You come, you meet people, you come up with an idea, and you are already actively engaged in a project, not a study.

There is an opportunity to participate in different accelerators, for example, MIT Delta V. At the Massachusetts Institute of Technology is very practical and ongoing support - the progress of teams is monitored once a week, if not every other day.

Experienced entrepreneurs share their contacts with investors and business angels, advise or help to solve specific problems arising from the project - rather than being widely used as business coaches.

For selection, it is important that the project has not only an idea, but also a traction - you need to run MVP or attract the first clients to show that the idea is working.

The probability of getting into the accelerator is relatively high - take about 15-20% applicants or 20-25 commands. Although the accelerator is positioned primarily as a training, most of the projects from MIT Delta V after acceleration become active startups. Perhaps the most famous example is the company PillPack, which in 2018 year acquired for Amazon $ 1 billion.

Massachusetts Institute of Technology helps with a huge amount of resources - from money to connections with venture capitalists. It is important to be involved - not only to take courses on entrepreneurship, but also to help this system, to organize some events yourself.

Projects are given funding without requiring a share in a startup. At the same time, it is necessary to regularly report on the work of the project: depending on whether the startup achieves its planned goals, additional money is paid to it. In total, over the summer you can get up to $ 25 thousands upon achieving all of your goals. In addition, students at the Massachusetts Institute of Technology receive a scholarship of $ 2000 per month.

At the end of the accelerator, teams participate in demo days to present their ideas to foundations and business angels in Boston, New York and Palo Alto.

At the Massachusetts Institute of Technology there are also highly specialized accelerators, for example, MIT Design X, which helps projects in the field of architecture, construction and design of the urban environment.

There is an eternal question: to get an MBA or make a startup. For me, the answer is to start a startup while studying at a business school.

The value of training at the Massachusetts Institute of Technology

There are four things you can get from learning.

  1. Relationships with both students and teachers and more experienced entrepreneurs.
  2. Skills relevant to entrepreneurship. Many founders overestimate the importance of a “cool”, technically complex product. The main mistake is to engage in the product, not promotion and sales.
  3. Time for your own startup and its support. At the Massachusetts Institute of Technology, there are courses with structured frameworks to make it easier to start a project: starting with analyzing and segmenting the market, to selling and creating a prototype.
  4. Domain examination. It can be built in units within the Massachusetts - for example, dedicated to unmanned vehicles or brain research.

Studying at the MBA greatly influenced my world view - in the States it is common to share. In Russia, people are afraid or unwilling to share information or experience, and start-up consultants are trying to grab a share in the project.

In America, experienced entrepreneurs help just like that: advising startups is such an interesting charity, how to deal with deforestation of the Amazonian forests.

After graduation, I continue to communicate with those who were somehow involved in an entrepreneurial party. We help each other, we represent the right people. And not only his former classmates, but also younger students from other parts of the university. For example, I am currently helping several projects with investment and contact with potential customers, product tips and strategies.

Often you do not get anything in return directly, but you feel like a part of this medium and want to help her.

Massachusetts Institute of Technology is often associated with people only with a strong technical education - but this, of course, is not true. Massachusetts Institute of Technology ranks first in economic and financial ratings - sometimes ahead of Harvard and Stanford.

For me at the business school the most useful was the sales course. The investment attraction course came in handy - it was very practice-oriented, and we communicated with venture capitalists and lawyers in the classroom.

It was such a simulation of attracting investments in startups, where at the end of the course it was necessary to close a round of investments with a specific assessment of the cost of the startup and the signing of an agreement. There was a course with business creation frameworks - we largely followed it when we founded our Synaps Labs project.

In general, the MBA gave me the ability to learn. I studied all my life, but MIT opened my eyes to the fact that you need to constantly run - even if you just want to stay in place.

Own business - startup Synaps Labs

Before coming to the current project, I tested various hypotheses with my classmates in business school. First, I assembled the team that made the marketplace for the carriage of goods by sea. The problem of the sea transportation of goods is that it is difficult to transparently find a supplier, and then track the position of the ship in the ocean.

However, when we began to explore the market, a similar service Flexport already raised $ 60 million in the second round of investment - and we realized that we were not passionate enough about this topic to compete with such giants.

The second idea was to prepare people for the interview, but we realized that the frequency of using the service would be low - people use such sites one-time to find work. At the same time, there are many materials for public access in preparation, and people who graduated from universities and got into prestigious companies often help current students “out of friendship”.

Then my old friend developed in Moscow the idea of ​​the project Synaps Labs, which was engaged in targeting outdoor advertising using computer vision and machine learning.

I liked the idea of ​​the product, because the advertising market, including outdoor, is growing, but outdoor advertising is stuck in the last century. Even digital billboards are the same posters as 50 years ago, just replacing the picture every 7-10 seconds.

I came to the project at the MVP stage and began to actively sell technology in the US market: write to investors, agencies and companies that could launch advertising campaigns on our engine. I was also engaged in the development and "packaging" of the product.

In the US, difficulties arise because of the regulation of data collection - the laws are not clearly spelled out, and they must be observed “by letter”.

Now the system Synaps Labs consists of several things. First, we use cameras on billboards to record the movement of a stream of cars, and collect data. Then we apply the technology of computer vision and in-depth training in order to recognize the models of the machines and the workload of the stream by video. We also analyze the structure of the audience when there are a lot of cars on the road.

We optimize what is shown on a billboard, depending on the brands of cars in the stream. For example, we had a campaign for Jaguar, when advertising targeted the owners of premium cars. The logic is this: if only Hyundai Solaris travels in the stream, then it’s pointless to show ads for the flagship Jaguar.

It works like real-time bidding, but for outdoor advertising. Also on billboards showed the advantage of the new Jaguar over specific machines in the stream - for example, greater safety while driving.

We give consumers, brands and agencies a higher-quality audience and its growth - because we choose the moments when there is a high concentration of machines in front of the billboard. And we allow operators to increase revenue: targeted ad display uses advertising inventory more efficiently and increases its load.

Initially, we financed the project from our own funds and attracted grants from the Massachusetts Institute of Technology. We were selected twice at MIT Delta V. In 2017, we went to the program in New York to build relationships with major media companies, and the next year we passed the main program in Boston.

In Russia, we worked with car brands Jaguar, Nissan and BMW. We also cooperate with the shopping center Vnukovo Outlet and other companies. On these cases, the increase in the target audience ranged from 20 to 50%. Another value of the product is that it can be used to understand the actual reach of the audience - for example, depending on the time of advertising. We have not yet disclosed the profit of the project.

In general, it seems to me wrong to sit and calculate whether the MBA pays off in monetary terms. Business schools provide an opportunity to find co-founders, work on different projects and attract funding, and understand your values ​​better and what you want to do in your life. And the fact that something is difficult to measure in money does not make it less valuable.

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