Food dice: Americans are encouraged to abandon traditional foods

SquarEat is a new startup in the US that encourages its customers to eat nutritional cubes instead of regular food. The publication reported on this Vice.

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Another company is trying to disrupt our eating habits. And this is SquarEat from Miami. She recently launched a video that went viral right away. It wants to convince consumers to replace regular food with 50-gram cubes of "modular food."

SquarEat is trying to enter the ready-to-eat market with a call not to cook at home, order the usual delivery of food, and instead appreciate the new format of "pre-cooked" food.

In the press release of the company, published last week, it is said about receiving $ 100 on the investment website Wefunder, and there are prerequisites to raise this figure to $ 000. At the time of publication of the material, this figure reached $ 700. So far, you can order delivery of edible cubes only in Miami (Florida).

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SquarEat aims to change the way we think about food in general. But unlike many other “future food” companies, SquarEat is not a nutritional substance or substitute. This is regular food, but only in cubes.

"Our SquareEat “This is not a substitute, it is 100% natural food made from natural ingredients (for example, our quad chicken is just chicken with the addition of natural spices - just food as it is), says Maria Laura Vacaflores, head of the company’s marketing department. — The only difference is in the preparation method and the external design of the product. We have retained all the benefits of familiar food and added something new to the cooking process: we have increased the shelf life, saved more nutrients and packaged everything in a convenient format without harmful additives.”

How to eat cubes

First, you must choose your food plan (5 to 20 meals per week). Then you define your serving size: small (4 squares per serving) or standard (6 squares per serving). Each selected menu includes a box of four square spices in a variety of flavors.

SquarEat positions itself as a revolutionary in the food industry. The company declares the great advantages of the new concept - no tedious shopping, no cooking, no cleaning, no stress, no preservatives.

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There are some other questions that require food preparation decisions. Traditionally prepared food can lose its taste and useful properties of the product, take a lot of time. In addition, there are likely to be difficulties with food storage and transportation.

SquarEat offers its own vision of solving these and other issues: an ideal combination of taste, no additives - “standard square modular food "delivered once a week.

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