Thanksgiving Madness: Americans Spend Record Amount

Thanksgiving family dinner was not an obstacle for shopaholics to set a record for money spent.

Фото: Depositphotos

Americans have spent a record 4,2 billion dollars on Thanksgiving online purchases, writes Fox News. This amount is 14,5 percent more than last year. It hit a record high, according to new data released by Adobe Analytics on Friday, November 29. Thanksgiving purchases exceeded 4 billion dollars for the first time.

Overall, Thanksgiving e-commerce sales grew by 244%, while in small retail stores this figure increased by 61%.

In the shopping list in the first place were smartphones. They account for almost half of the income - 44,9 percent. Compared to last year, this is 24,4 percent more.

Thanksgiving ... quickly became a favorite day for the accelerated spending of money, deferred vacation and shopping. In the near future, the momentum is unlikely to slow down, ”said a statement from Adobe Vice President Jason Wusley.

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Sales on Black Friday reached 7,4 billion dollars. As of 9 AM Eastern Time on Friday, November 29, buyers have already spent 600 million dollars online, which is 19,2 more than last year.

It is expected that the full holiday season, which is six days shorter than usual, since Thanksgiving came on the fourth Thursday of November (the last possible date), can mark online spending of 143,7 billion dollars. This is 14,1 percent more than in the 2018 year.

Boscov's, America’s largest family-owned department store chain, saw “very large” sales growth on Thursday evening and Friday, said CEO Jim Boskov.

The company, which owns more than four dozen stores across the Atlantic, has worked hard to protect customers from rising costs due to trade war between the United States and China.

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More than half of consumers said they had already made nearly a quarter of their planned purchases, according to a survey conducted by the National Retail Federation.

“This is further evidence that the holiday season has gone far beyond the period between Thanksgiving and Christmas,” said NRF President and CEO Matthew Shay.

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