Delta installed a 'screen of the future' at the Detroit airport: it shows different information to everyone looking at it - ForumDaily
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Delta installs 'future screen' at Detroit airport: it shows different information to everyone who looks at it

It's time to throw away your crumpled boarding passes and stop looking for yours on the scoreboard among thousands of flights. Delta has come up with a way to show personalized information to its customers. How it happens, said the publication Business Insider.

Photo: Shutterstock

Through a partnership with California-based startup Misapplied Sciences, the airline installed a flight information board at Detroit, Michigan Airport that uses futuristic technology to simultaneously display personalized flight information to each traveler.

Looking at the same screen, called "parallel reality", up to 100 people can see completely different data. The screen shows each passenger the gate number for the boarding gate, the time of departure and even the direction in which to go, as well as how long it will take to get there.

Passengers must subscribe to use the screen

After passing through the security system, passengers will see the Parallel Reality Experience kiosk, where they can either agree to participate or simply proceed to boarding.

According to Albert Enjay, CEO of Misapplied Sciences, the screen won't work for passengers who don't want to participate in the experience.

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"We won't be identifying when a person is just walking through an airport," he said.

People who skip the parallel reality screen will see a nondescript whiteboard. None of their personal information will be shown, and they won't be able to see anyone else's.

Passengers will use their boarding pass or face scan to get started.

Passengers can try the Parallel Reality Experience by scanning their boarding pass or using Delta's digital facial recognition system.

“A connection is created between your personality and your position so that the motion camera follows your shape,” explained Greg Forbes, Delta's managing director of airport operations. - This is what tells the display in which direction to broadcast your information. As you move around the viewing space, your location is tracked and your message follows you."

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How it really works

Each pixel on the screen can emit different colors of light in tens of thousands of directions. Therefore, while one person perceives one color, the person next to him can see another, the company says.

According to Forbes, the technology only works in the viewing area in front of the screen, so as soon as a passenger leaves the area, their information is deleted. If you want to do it again, you will have to go back to the kiosk and start from the beginning.

The screen is currently only available at the Detroit (Michigan) airport. But both Forbes and Anjay said they see many different uses for it, from Sky Club lounges to off-airport locations like stadiums or other entertainment venues.

“This is just the tip of the iceberg,” Angie said. “This is a glimpse of what the future might look like.”

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