Costco offers club members a new bonus: it will help save up to 20% of the cost of goods - ForumDaily
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Costco offers club members a new bonus: it will help you save up to 20% of the cost of goods

Costco is expanding its membership-only online bonus program: buy products on the participating brand's website (approximately 35) and save at least 20%. More details about the extended bonus program told the publication CNN.

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Program called Costco next was first launched in 2017, but only a handful of brands participated then. But Costco has recently expanded its list with a wide range of products such as Anker phone chargers, Mikasa cookware, waterproof outerwear, Invicta watches, HO Sports floats and pipes, and Sumbody skin care products. Costco is now advertising the program extensively on its website and plans to add more brands and products in the next year.

Costco has attracted over 60 million people to its online stores. Now, the average person shopping online spends about $ 400 per week. But e-commerce accounts for only a small percentage of Costco's sales, and its online business has slowed this year after taking off in 2020.

On the subject: If there is no money, return something old and unnecessary to the store: Costco's return policy shocked Americans

The retailer hopes online product discounts will give shoppers another reason to renew their memberships and signal to shoppers that Costco is more than just a brick-and-mortar store.

According to a company spokesperson, the program helps in introducing new products to customers “while adding value” to a Costco membership.

The network narrows down the choices for members in stores by offering mostly the best-selling items that it believes are of the most value to shoppers, and is taking a similar approach to this program.

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Instead of offering thousands of items from hundreds of brands, Costco shows featured products—popular items from brands that are often in limited quantities.

Costco applies other lessons from its success, such as changing products frequently and adding new ones to encourage customers to come back and see what's new.

Users of this network of warehouses can purchase products directly from brand sites and use their Costco membership number (no coupons or promotions) to save on their purchases.

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