Coca-Cola hired scientists to dispel myths and teach how to lose weight

So that the Coca-Cola brand is not associated with inevitable obesity in the consciousness of humanity, the world's largest producer of sweetened soft drinks hired scientists who argue that to maintain a healthy weight you need to worry less about reducing calories and more exercise.

The giant soft drink industry sponsors scientists who replicate this idea in medical journals, at conferences and through social media.

To help scientists break into the media, Coca-Cola is providing financial and logistical support to a new nonprofit called the Global Energy Balance Network. Activists in this network fiercely promote the idea that Americans are overly focused on how many calories they consume and do not pay enough attention to exercise and sports.

“The focus in the popular media and the scientific press is that people are consuming too much fast food and sugary drinks,” Stephen N. Blair, the group's vice president, said in a video message. “However, there is no convincing evidence that this is a cause of obesity.”

Health experts are alarmed by the increased activity of propagandists: after all, their speeches are misleading.

Recently, we recall, world experts agreed that increased consumption of sugary drinks plays a leading role in the spread of obesity and diabetes.

In the UK, it was even proposed to raise the price of sugary drinks - so that they could not afford them for schoolchildren.

Recently, thanks to reasoned explanatory work, the consumption of Coca-Cola has been declining, and with it the company’s income.

According to health expert Michelle Simon, Coca-Cola is now desperately trying to "stop the bleeding." Last year, the company donated $1.5 million to scientists at two universities so that they could “tailor” their findings to the company’s commercial interests and actively promote them.