Black Friday is coming: where did this holiday come from and where to look for the best discounts - ForumDaily
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Black Friday is coming: where did this holiday come from and where to look for the best discounts

The history and figures of the main shopping day in the US Black Friday: how it became so popular and how much shoppers spend during this period, reports Blackfriday.

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For millions of people, Black Friday is the time to do some serious Christmas shopping. Black Friday is the Friday after Thanksgiving and is one of the biggest shopping days of the year in the United States, falling between November 23rd and 29th. In 2023, Black Friday falls on November 24th. This is a public holiday in the US for many employees, except for those who work in retail.

On the this site you can see Black Friday deals from different retailers, compare discounts and follow the news about sales.

In which US city did the term “Black Friday” originate?

The term "Black Friday" originated in Philadelphia. In the early 1960s, Philadelphia police complained about congested streets filled with motorists and pedestrians heading to an Army-Navy football game looking for bargains after Thanksgiving, calling it "Black Friday." The largest department stores in Philadelphia tried to avoid the negative connotation of the concept and called this day "Big Friday", but the rebranding did not catch on.

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In another sense, the term also describes the financial crisis of 1869: a stock market disaster caused by gold watchers who unsuccessfully tried to corner the gold market, causing the market to crash and stocks to plummet.

How did the name "Black Friday" come about?

Since the beginning of the Macy's Thanksgiving Day parades since 1924, the Friday after Thanksgiving has been known as the unofficial start of the busy holiday shopping season. As noted above, the term "Black Friday" (in the sense of retail) was coined in the 1960s by the Philadelphia police dealing with crowds of shoppers, but many people look at this name also through the lens of accounting. "Black" refers to stores moving from "red" to "black" back in the days when bookkeeping was done by hand, and red ink meant loss and black ink meant profit.

Why has Black Friday become so popular?

When retailers began to realize that they could attract large crowds of people by cutting prices, Black Friday became a shopping day, even better than last-minute Christmas sales. Some retailers put their items up for sale on Thanksgiving morning or send special online offers to shoppers days or weeks before the actual event. The biggest buyers are electronics and popular toys, as they can have the biggest discounts. However, big sales are associated with price cuts on everything from home furnishings to clothing.

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Black Friday is a long day. The post-pandemic trend to stay closed on Thanksgiving and open early on Friday continues to grow.

For those who don't want to wait in line outside stores, online Black Friday sales usually start at the same time or even a little earlier than in-store sales. Online and in stores, shoppers can expect to find many middlemen - prices so low that the retailer may not make a profit to attract customers. Most major retailers post scanned Black Friday ads, coupons and deals online ahead of time to give consumers time to find out what sales are coming up and consider their purchases. Other companies take a different approach, waiting until the last possible moment to release their Black Friday ads, hoping to create buzz and make customers eagerly await the announcement.

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