Black Friday 2019: secrets of profitable shopping from an experienced buyer - ForumDaily
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Black Friday 2019: secrets of profitable shopping from an experienced buyer

My husband and I have a Thanksgiving tradition. Before the whole family gathers and we carve the turkey, he and I sit down in the living room. Christmas music is playing in the background as he turns on his laptop and I turn on mine. This is how the hunt for discounts begins,” Courtney Jespersen shares her experience for Fox Business.

Фото: Depositphotos

Some people cringe at the thought of shopping on Thanksgiving or Black Friday, but I enjoy these opportunities. Maybe because I love bargains, or because I write about how to save money. In any case, I know a lot about Black Friday and I want to share some secrets.

Starting shopping early is not always profitable

Technically, Black Friday is November 29th this year. But discounts and promotions have already begun everywhere. Retailers no longer wait until the Friday after Thanksgiving to start selling.

Black Friday is no longer a day. According to Jennifer Burton, assistant professor of marketing at the University of Tampa, Black Friday is a season that "gets longer and longer every year."

Retailers take the liberty of labeling all kinds of promotions as Black Friday sales.

"Black Friday has become synonymous with 'special sale,'" says Jane Boyd Thomas, a marketing professor at Winthrop University.

Although there is no better (and only) day to purchase everything from your holiday shopping list, experts agree that the biggest discounts are offered during the season from late October to Cyber ​​Monday (Monday after Thanksgiving). Therefore, Burton says it’s important to systematically track the prices of the goods you want to buy.

You can get discounts throughout November, but despite the early offers, major retailers such as Walmart, Target and Best Buy leave the most attractive Thanksgiving and Black Friday sales. Therefore, purchases can now be risky.

But in at least one case, it's smart to shop early—if the retailer announces a sale in their Black Friday special. Amazon, Best Buy and Kohl's have done this in the past.

On the subject: 4 mobile apps for finding the best discounts on Black Friday

How to find out what will be sold at a discount

Would you not like to know what will be sold on Black Friday to find out when to shop and what to buy? In fact, it’s easy to guess.

If the store has not yet announced its offerings for the 2019 year, see its last year’s Black Friday ad on the Internet. Retailers, as a rule, do not become more creative from year to year.

In the 2017 year, Target ads for Black Friday posted offers for the sale of an 55-inch TV, Google Home Mini, and Beats headphones. The same three types of products were again recognized in the 2018 year.

“Retailers tend to do the same things year after year, so for a better idea, look at what Walmart did last year on Black Friday,” Thomas says. — What did Target offer? Did they sell out TVs? Were there Legos?

Thomas adds that Black Friday is a good time to buy small electronics, clothing and Christmas decorations.

Want another tip? I am browsing my archived emails for the keywords Black Friday. I usually find previous Black Friday promotions that detail which products were discounted at the store and how much they cost in the end.

On the subject: Black Friday stock chart in different stores: where and when to look for discounts

Shopping at the store? Think twice

Last year, I spent Black Friday morning on the couch: coffee in one hand, an iPhone in the other, and a laptop in front of me. I placed order after order, crossing out gifts from my Christmas list. A few years ago, at the same time, I stood in a two-hour line at Best Buy to buy one TV.

I learned a lesson.

Burton notes that for many, shopping at a brick-and-mortar store on Black Friday is a tradition. Thomas agrees. But in terms of convenience, online shopping is the best option. Moreover, prices on the Internet are often the same as in the store.

If you decide to park on the couch, here are three proven strategies:

  • Get ready. Thomas recommends that you create an account in advance on the sites of your selected sellers and add the products you want to your favorites. This will make the checkout process easier and faster.
  • Divide and rule. Choose the best deals and stick to these points. Burton says free shipping is now standard. You should be able to place small orders with each seller, without fulfilling the minimum requirements that are needed for delivery.
  • Try again and then again. Website crashes on Black Friday are not uncommon. Pages load slowly. The baskets end up empty when you go to look at what you put in them. If you encounter technical difficulties, keep trying. Visit the retailer's website and app at the same time to see which is faster.

Read also on ForumDaily:

Favorable discounts: Apple's best deals on Black Friday 2019

4 mobile apps for finding the best discounts on Black Friday

Ten Amazon shopping hacks you should know before Black Friday

Black Friday stock chart in different stores: where and when to look for discounts

Miscellanea Black Friday Educational program shopping
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