Burger King saw McDonald's in the film "It" - ForumDaily
The article has been automatically translated into English by Google Translate from Russian and has not been edited.
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Burger King saw an ad for McDonald's in the movie "It"

Company Burger King appealed to the Federal Antimonopoly Service (FAS) of Russia with a demand to withdraw the film “It” from Russian distribution.

According to the management of the fast food restaurant chain, the main character of the film very much resembles the clown Ronald McDonald - the symbol of their direct competitors - McDonald's, Said Ren-TV.

In his statement Burger King noted that the hero of the film “It,” the clown Pennywise, is an exact copy of the main symbol McDonald's, including "the color scheme of the suit and the balloons he uses to lure children."

Thus, they believe in the company, their competitor gets the advantage of advertising in the film.

“Since associative advertising has a strong influence on the consumer, it causes significant harm Burger King and grossly violates our rights and interests,” company representatives noted.

According to the chain of fast-food restaurants, the FAS should check for violations of the law, recognize associative advertising as illegal and prohibit the display of the picture throughout Russia.

В McDonald's The situation has not yet commented.

The film “It,” released in September 2017, is based on the work of writer Stephen King. It tells the story of the lives of seven teenagers from the American outback, united in the “Losers Club”. Each of them is an outcast for one reason or another and each literally sees the embodiment of their worst nightmares. The latter happens “thanks to” an ancient predator who changes its appearance and which the teenagers call It. The monster leaves the sewers every 27 years and goes to feed on the fears of local residents. Most often it appears to people in the form of a scary clown.

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