Apple Introduces Digital Credit Card and Netflix Killer Video Service

Apple announced the launch of its own video service, as well as an Apple Card, through which you can receive cashback on purchases paid for by Apple Pay, and others. But some of the new products will not be available in Russia yet.

Фото: Depositphotos

On Monday, 25 in March, Apple presented new services at a presentation at the Steve Jobs Theater in Cupertino (the presentation was broadcast on the company's official website), writes RBC.

The main novelty is the Apple TV + video service, which will feature films, series, documentaries and other content created specifically for users of this service. In particular, Apple collaborates with director Steven Spielberg, TV host Oprah Winfrey, actresses Reese Witherspoon, Jennifer Aniston, and others. For example, American actor of Pakistani origin Kumayl Nanjiani announced the launch of Little America (Little America) about the life of immigrants. The service will be available in the fall on all Apple devices in more than 100 countries.

Apple also announced the launch of the updated Apple TV service in more than 100 countries since May. Its users will be able to access various films, as well as television shows and sports programs.In addition to the iPhone and iPad, the service will be available on the Mac from the fall, as well as on Smart TV from various manufacturers, including Samsung, LG, Sony, etc.

Another service - Apple Card - will allow you to get a credit card through Apple Pay. Through it, it will be possible to track and analyze your income and expenses: they can be categorized and receive information about your own payments. The service will also provide a daily cashback. It will be 2% of any purchases through Apple Pay and 3% of purchases in applications and Apple stores. Apple partners in this project are Goldman Sachs Bank and Mastercard. Billing information will be analyzed on the device; Apple will not have access to it. The company also issued a credit card in physical media with the same conditions of use as in the application. In Russia, the service will not be available yet.

The company also introduced a subscription for mobile games in the App Store - Apple Arcade service. Its users will be able to get access to games by subscription, which will be available even when the user does not have an Internet connection. The service will appear in the autumn of 2019 of the year as a new tab in the App Store for iOS, macOS and tvOS in more than 150 countries.

In addition, Apple introduced an updated version of its news aggregator - Apple News +. With it you can get access to news resources and various magazines. Currently, the service provides access to 3 thousands of magazines of various subjects, including fashion, news, sports, travel, etc. The service will also take into account the personal preferences of users in order to offer the most interesting articles to them. However, the application will not track a person’s network activity to form interests - only articles uploaded to the user's device, said an Apple representative. The subscription price is $ 9,99 per month. In Russia, in the coming year, the service is not planned to start.

The fact that Apple is preparing to submit a streaming video service and other new items, various publications wrote long before the presentation. So, Bloomberg reported that Apple’s video service will include original content from the company, including movies and television shows, and will aggregate videos from publishers such as HBO, Showtime, and others. The Wall Street Journal called the service a potential killer Netflix, a popular video service, which Russian players in the media market feared would be entering Russia.

The main product that brought Apple revenue in recent years has been the iPhone. However, sales of smartphones began to stagnate. So, in the first quarter of 2019 of the fiscal year (29 ended December of 2018 of the year) Apple's revenue amounted to $ 84,3 billion, which is 5% less than in the same period a year earlier. Revenues from iPhone sales fell by 15%, to $ 51,98 billion. At the same time, revenues from other company products and services, such as Apple Music, Apple Books or iCloud, increased by 19%. Total revenue from services amounted to $ 10,9 billion. At the same time, the users had 1,4 billion Apple devices. As noted by Bloomberg, in order to continue to grow, Apple needs to focus on providing services to the owners of its devices.

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