Apple intends to develop its television in Russia

Apple is in talks with Russian online cinemas and video services about the possibility of creating applications for their television.

According to Kommersant’s interlocutors, the main video services operating in the Russian market are considered as Apple’s partners: we are talking about ivi.ru, Okko, Nemo-TV, Amediateka, Ayyo and Megogo. Most of them and Apple itself declined to comment officially.

In the case of launching the application, sources said the newspaper, Apple, as is the case with the iTunes Store, will take a commission from each sale of content.

Apple-TV is a digital player that plays streaming media (movies, music, podcasts, photos) to widescreen LCD TVs and plasma panels from the iTunes library. In Russia, according to estimates of the Kommersant source in the cellular retail market, there are several tens of thousands of people using this service.

Apple-TV exists in two editions: the first platform does not work in Russia and the CIS, in the second Apple recently revised the policy of publishing applications.

At the presentation, hosted by Apple in September, an updated Apple-TV service and an SDK (software development kit - a set of development tools allowing specialists to create applications for a specific software package) was presented.

Previously "Forum" reportedThat Apple has confirmed the title of the most expensive brand. The company also saidThat broke the record for iPhone sales. For the first three days, 13 has sold millions of new smartphones, which is a record figure.