Amazon Raises Price on Prime Membership - ForumDaily
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Amazon Raises Price on Prime Membership

Amazon plans to increase the cost of the Amazon Prime membership program by $ 20 to $ 119 per year, writes Business Insider.

Фото: Depositphotos

Amazon's chief financial officer Brian Olsavsky said that the price increase will take effect on May 11 and will affect those consumers who will extend membership. Premium after 16 June.

“We continue to believe this is the best value proposition in retail,” Olsavsky said.

He pointed out the benefits of a membership program. Amazon Prime - including tens of millions of additional items available for Prime Shipping - due to increased shipping costs, the price was raised.

Note that Amazon already increased monthly cost Premiummembership in January to $ 12,99 from $ 10,99. Analysts noted that following the results of last year, only 19% of the membership members paid a monthly rate.

Previously, the company's founder Amazon Jeff Bezos first disclosed the number of members Amazon Prime, saying that there are more than 100 million worldwide. According to analysts, last year this figure was about 90 million.

Currently members Amazon Prime can receive delivery of goods on the same day, within one day and the standard offer - delivery within two days. Over 5 billion goods were shipped on the program. Prime.

But not all program members pay the full price for it. Since june Amazon offered discounts on monthly membership Premium for holders of electronic cards. Amazon also reduces the price for people who use Supplemental Nutrition Assistance Programget insurance Medicaid and students. The discount reduces the cost of membership to $ 6 dollars per month.

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