Amazon pays hundreds of employees for positive feedback.

Amazon has hired a whole bunch of employees to write positive reviews on Twitter and appears to have developed a serious reputation problem. The decision is due to the fact that the company’s image on the Internet has recently been discredited - apparently, in this way the management decided to fight negativity on the Internet.

Фото: Depositphotos

Now Amazon employs a small army of so-called “FC Ambassadors”: they speak about the company in a positive way and engage ordinary Twitter users in dialogues, writes Business Insider. These are employees hired for a full day, according to an Amazon spokesman, and their job is to share their experience while working at the center of the company's order execution.

A quick search on Twitter immediately turned up 13 accounts of such employees, and they seem very similar in both their online presence and conversation topics. They regularly interact with tweets from low-profile users who discuss topics that portray Amazon in a negative light: warehouse pay, regulated employee bathroom breaks (#IgowhenIneedto, a hashtag coined by @AmazonFCCarol), and warehouse temperature. Ambassadors support each other when faced with criticism or accusations that they are robots.

Photo: Twitter

Photo: Twitter

In a statement to Business Insider, Amazon said the "FC Ambassadors" were exclusively employees who worked in the warehouses.

“They have been here long enough to honestly share facts based on personal experience,” an Amazon spokesperson said. “It’s important that we educate people about the reality of our fulfillment centers, and the FC Ambassadors program is a big part of that, as are the center tours we offer.”

They all appear to be one- or two-year veterans of the company, although their day-to-day tasks have changed since joining the new program. The spokeswoman says they continue to be paid the same as if they were regular warehouse workers.

Photo: Twitter

This coordinated process, aimed at working with concrete criticisms, clearly demonstrates how Amazon is taking steps to improve its reputation.

The company has previously come under fire from the left, including major figures such as Senator Bernie Sanders, who believes Amazon's growth is an abuse of capitalism. Sanders' tweets systematically portrayed Amazon as capitalism's biggest "villain." He often mentioned founder and CEO Jeff Bezos, who, as the world's richest man, has been criticized for giving little to charity. A recurring theme in Sanders' posts is Bezos's exceptional wealth compared to the modest incomes of Amazon's most "ordinary" workers.

Photo: Twitter

“While Jeff Bezos' wealth has increased by $260 million every day this year, he still pays many Amazon employees so little that they are forced to depend on taxpayer-funded programs such as food stamps, Medicaid and public health to survive. housing,” Sanders tweeted Friday.

New Amazon “ambassadors” often engage in correspondence with users in Sanders’s comments, most of the authors of which agree with the senator’s sentiments.

Photo: Twitter

Many Twitter users said they would boycott purchases at Prime Day Amazon in July because of reports of poor working conditions at Amazon warehouses and the simultaneous strike of workers in Spain. Amazon defended its terms.

Photo: Twitter

“Amazon is proud to have created more than 130 new jobs over the past year. These are good jobs with high competitive pay and a full benefits package. One of the reasons we have been able to attract so many people is our first priority, providing a positive and safe work environment,” Amazon said in a statement released in July.

Amazon has also been criticized for trying to get tax breaks for its second headquarters project (HQ2) and for worsening business conditions for small retailers.

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