How discount coupons make you spend more
Cutting coupons for many is synonymous with saving money. A simple mention of modest life suggests the long hours at the dinner table spent in cutting out a bunch of coupons from a Sunday newspaper. Writes about this Money Talks News.
Why, in fact, coupons not only save nothing, but, on the contrary, make them spend more.
1. Price / reward ratio is low
In exchange for the modest savings offered by coupons, the entire procedure is quite difficult.
First you need to buy a newspaper, cut out the necessary coupons, sort them, track the expiration dates and find the stores where you can use these coupons. At the end of the whole journey, it seems that you can rightly give these products to you for free.
2. Coupons are being manipulated
It's no secret that manufacturers and retailers want us to use coupons for only one reason - to force us to buy goods that we don’t usually buy. As soon as the discounts are over, they expect that demand will remain and the price may gradually increase.
3. Coupons distract from the best deals
Saving money should not be an obstacle. It’s easier and more profitable to just stick to the purchase of certain brands, find out which products to buy, or wait for sales in the store.
On the subject: What can you buy at a discount or get free in 2020
Brands usually offer better discounts than coupons - and no hassle. Without the cost of advertising campaigns, packaging designers and innovators.
4. Coupons offer pre-packaged and processed foods
When it comes to groceries, coupons often apply to convenience foods that are more expensive and less healthy.
Where are coupons for fresh produce like broccoli or apples? If they exist, they are as rare as a coupon without an expiration date.
5. Coupons facilitate the purchase of excess
To take advantage of the savings, coupons often require the purchase of more than one item (for example, a “$ 1 discount for every three”). It may be good for products that you know and love, but it is risky in other cases.
Is it really a saving if you need to buy more than you need?
6. Coupons create brand loyalty
One of the goals of coupons is to establish a model of consumer behavior and build brand loyalty. In matters of love, fidelity is a virtue. But when it comes to shopping, a little cheating might not be the best idea.
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Blindly buying one brand of yogurt, spaghetti or toothpaste means that you are likely to miss out on the best deals or products that you might like more.
Brand loyalty can make purchases faster, but the benefits end there.
7. Coupons are not free
Do not think that those “free” coupons that you receive with a receipt for the product will be free in fact.
Most of them are created as part of carefully designed loyalty programs that track dozens of data points, for example, what time of day you go shopping, how much you spend on average, what services you use in the store and whether you have children.
In addition to their use, many stores sell your information. In exchange for these discounts, you transfer most of your sensitive data.
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