Immigrants in the USA and their own business: fears and how to overcome them

What can frighten - and enthrall - more than the prospect of packing and moving to another country? Only moving to another country and starting a business.

Фото: Depositphotos

America is a country of immigrants and a country of possibilities, and from this it follows logically that those who settle here have a chance to win in the struggle for the opportunity to create something worthwhile. Look, for example, at Sergey Brin from Google or co-founder of Yahoo, Jerry Yang.

According to statistics, over 40% of Fortune 500 companies were founded by immigrants or immigrant children. Despite this, there are many myths about how difficult it is to do business in America. The author of this material is an immigrant from Turkey and a business owner who knows firsthand the opportunities offered by America. The following are the most common fears and pitfalls that prevent immigrants from following their American dream.

Culture shock. People immigrate to the United States for many reasons: due to educational and financial opportunities, fleeing from the war zone or in search of a better life.

Wherever you come from, moving to America is a big change. You can expect sleepless nights full of unrest due to other cultural norms, language and laws of the new country. The landing can be mitigated if you first study the culture and find a job in a successful company, where you can learn how an American business works before you start your own.

Legal challenges. The study of a new government bureaucracy can frighten many immigrants. Having founded the company, you will be surprised that this process is, in fact, much more simple and straightforward than expected. You file documents, pay fees and take possession of the company. If in your home country you are used to queues and bureaucracy, you will be pleasantly surprised by the simplicity of the process.

Possibility of failure. No business in any country has a 100% guarantee of success, but anxiety because you speak a bad language or can make mistakes will lead you nowhere.

There are many immigrants in the States who have their own business. All have the same fears, but not all overcome doubts and create successful enterprises.

Fearing failure so hard to stop acting is a waste of time. Honor yourself as a businessman and go forward to get your company off the ground.

Regardless of where you come from, the following few tips will help you increase your company's chances of success in America.

Learn. Even if you run a similar business in your home country, you definitely need to learn the local culture in order to adjust your strategies accordingly. Explore the industry in which you work and find out what your company can do differently to respond to American consumer inquiries.

Expand your network. Look for groups in your community to make connections with other small business owners. The US Small Business Administration and the United States Chamber of Commerce are excellent resources for professional support. You can also find ethnic associations of representatives of the country where you came from. Such groups may be small, but the feedback and support received from them is very helpful emotionally.

Ask for help. If you encounter difficulties, contact the network you have developed, or seek the help of experts. Many immigrants come from cultures where it is not accepted to ask for help - they will have to learn that this is normal.

You can, for example, grow on a farm and see how homemade yogurt is made - but still hire an expert who will derive the correct formula for this product for a private yogurt company.

Love what you do. Entrepreneurship begins with passion. Beto Perez, the founder of Zumba Fitness, moved to Miami from Colombia, not knowing a word of English. He built the company on his passionate love for music and dance and founded the Zumba Academy to make an entrepreneur from each zumba instructor.

Whatever your preconceived ideas about doing business in America, set them aside and just get down to business. Starting a business is not an easy task in any country, but with the right thinking, hard work and passion you have every chance of becoming the author of the American success story.

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