Know ours: where in America to buy things of domestic designers? - ForumDaily
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Know ours: where in America to buy things of domestic designers?

The square image of a girl in retro handkerchief

Фото: Depositphotos

A couple of weeks ago at the opening of the gallery, I met David. After the standard dialogue “what have you been doing” and “how long have you lived in the country”, he began to praise my cloak-dress in the peas. I thanked him for the complement, but my new friend did not let up:

— I love polka dot!

- Yes, me too.

- There’s even a double polka dot!

— This is the Ukrainian designer Poustovit, polka dots are her “signature” print.

- Oh God, I'm already a fan of hers!

— She is a good designer.

- That’s it, I’m going to her store right tomorrow! Where is it sold? - asked my new friend, taking his phone out of his pocket to Google everything at once.

Of course, I didn’t have an answer. Previously, I had not asked myself the question of where in America I could buy items from domestic designers. And it wasn’t necessary: ​​until the editorial office gave me the task of writing this column. But Lada Legina, who lives in Florida, asked this question a year ago. The Ukrainian launched the online platform theodivo.com, which brings together compatriot designers. The owner of the site undertook to promote in America not only established industry workers - such as Poustovit, Bevza or Karavay - but also those who are still included in the category of young talents: Jealosy, Ksenia Schnaider, Theo and others. There are currently seasonal discounts on the site, which is an excellent reason to take a closer look at Ornament embroidered shirts, flowing dresses with frills from Anna October, light night dresses from Bevza and weightless floor-length dresses made from transparent tulle from Karavay.

The online store Modaoperandi.com works on the principle of a trunk show, allowing you to buy items from future collections today, that is, pre-order. This trunk show lasts from 3 to 6 days, during which you can choose the item you like in the desired size and color and know for sure that it will be in stock. When placing a pre-order, 50% of the amount is debited from the card, the second part is debited when the package is ready for shipment. You will have to wait a long time: from three to seven months, but any purchase will seem less stressful due to transactions with a difference of six months. Among the designers who stage trunk shows on the site are some of the best representatives of the Georgian fashion industry - Atelier Kikala, Tata Naka and Nino Babukhadia, handmade jewelry by Los Angeles brand with Armenian roots Arman Sarkisyan. Here you can place an order for minimalistic items from the Ukrainian brand Bezva, an oversized coat from Litkovskaya, or choose pajamas from the Kyiv brand Sleeper.

Among the Russian designers on the platform are Alexander Arutynov, known for his dresses with poppies and bags with the inscription “Mail”, Kalmanovich with feminine and romantic outfits, Vilshenko with collections with elements of the Russian costume and Vika Gazinskaya, which the world knows not only as a designer, but also as a star of street style chronicles from fashion weeks.

flowers-Grazia + UK + - + Brian + Daly + & + Rachel + Bakewell

Dress and Cape Vilshenko (from the shooting of Grazia UK)

The list of online stores would be incomplete without mentioning NotJustALabel, a platform whose mission is to support young designers from around the world. The NJAL scheme allows you to order things directly from the designer, so again, the lack of the right size is excluded: the thing goes to the buyer directly from the brand's studio, it will take about three weeks. The site contains creators from Kazakhstan, Russia, Ukraine, Armenia, Georgia, Belarus and other neighboring countries.

If everything is clear with the purchase in online stores, then it’s a bit more difficult to find things offline, to try on and touch. The fact is that the purchase of any brand whose logo is not recognized even by a resident of semi-wild forests is the risk of ending the season with zero sales. Neither large department stores nor conceptual stores usually like to take risks, which will complicate tasks for new brands. To reduce the distance between the designer and the buyer, the Flying Solo concept store (224 Mulberry Str.) Undertook. This is a space in Soho, where 33 designer brands from different parts of the world are represented. The store is notable for its unusual concept: each of the designers oversees the space itself and, in fact, is an equal owner. Among the 33 brands there are transformer items from Elena Elena Rudenko from Ukraine, and Andreeva printed and embroidered collections inspired by the work of various artists, as well as unusual jewelry from the Russian brand Solomeina.

The rest of the "compatriots" will have to look point. Among the stores that collaborate with our designers are Opening Ceremony in New York and Los Angeles, which at various times purchased Yulia Yefimtchuk, Bevza and Litkovskaya clothes, and continue to support the domestic industry.

The Curve store in Los Angeles (154 North Robertson Boulevard) and New York (57 Bond Str.) Contains items by the famous Russian “storyteller” Alena Akhmadullina, who are inspired by folk art and brings it to the collections, as well as handmade jewelry by Eugenia Linovich under the brand name Masterpeace. In the Dover Street Market in New York (160 Lexington Ave) you can go, like in a museum, and at the same time be nostalgic for Soviet times with the Gosha Rubchinsky collection, as well as try on sculptural pieces from Lena Lumelksy. You can go to En Avance in Miami (Miami Design District, 53) for perforated outfits of the Ukrainian brand Paskal, and go to Forty Five Ten in Dallas (4510 McKinney Ave) for Vika Gazinskaya and Natasha Zinko. Wiki's things, by the way, along with Ukrainian Paskal and Vilshenko are represented in the Space spaces of Nordstrom department stores in San Francisco, Seattle and Chicago.

It turns out that the search for clothes by domestic designers is no easier than chasing pokemons, but such a purchase is unlikely to disappoint: the quality of things will not be inferior to those that famous brands sew in China and Turkey. And it’s almost impossible to find yourself in a double dressing situation: while the exclusiveness of the suite is almost gone, and it’s ruled by the minds of things with the prefix it-, to find exactly the same dress of a Russian or Ukrainian brand not only at the event, but throughout the city will not be easy. In addition, I personally checked: things of domestic designers will collect more than one compliment per evening.

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