Writer from Queens for a year abandons the smartphone to win $ 100 000

30-year-old writer Ilana Magden overtook more than a hundred thousand applicants and became the leader of the competition from Vitamin Water. She can get $ 100 000, but on one condition: 365 days do not use smartphone. The contestant will undergo special checks, and in the final - a lie detector test.

Ilana is ready to abandon the toxic relationship, in which her smartphone is a partner, writes AMNY. “I’m very attached to my phone, but I understand how much it distracts me from real life,” she admits.

“I knew I would face stiff competition,” says Magden, an author of fantasy dragon novels. “When I found out I won, I had to jump out of the car and run around it to calm down.”

Magden became the winner thanks to a funny video she called “Without a Phone.” In the video, she showed new ways to connect with friends and family without using a smartphone. Ilana applied her knowledge of filmmaking and recruited family and friends to participate in a video that caught the attention of the competition judges.

Vitamin Water officials said the competition's goal is to continue the brand's message of "breaking the monotony."

“There is hardly anything more boring than mindlessly scrolling your phone. We had the opportunity to take a stand against the norm and give someone $100 to do something unique,” ​​said Natalia Suarez, assistant brand manager for the Coca-Cola Company, which owns Vitamin Water.

Magden admitted that the hardest part about giving up her smartphone is that she will have to travel without navigation apps - now Ilana is promoting her books and traveling around the country with promotional campaigns. Agreeing to the terms of the competition also meant that she would have to leave the online dragon gaming community.

“I couldn’t tell them why I was leaving, so I cited big new opportunities,” the writer says. - It was complicated".

Ilana was given a flip phone from the “1996 era” for 365 days. She will be able to use the desktop computer for email, social networks and other communications.

Before receiving the main prize, Magdan will have to undergo regular checks and a lie detector test. She will blog about her life without a phone, talking about the problems and positive aspects of free time not spent on scrolling.

“I wanted to add transparency and accountability,” Magden said. “The rest of the world will be watching.”

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