What does Amazon consist of: a list of all divisions of the online giant

In 1994, after starting a business called Cadabra, Jeff Bezos wanted to change his name to Relentless - “ruthless”. Now the site Relentless.com redirects users on Amazon. But the essence of the company is well described as never before by its failed name. Amazon successfully penetrates into all business areas, so keeping track of the numerous branches and divisions of the online company is almost impossible.

Фото: Depositphotos

Wired Magazine collected all of the current Amazon business projects and divided them into areas, and the editors AIN.UA prepared an adapted translation of the material.

Amazon employs more than 613 000 people. This is twice as many as Alphabet, Facebook and Microsoft combined. The average salary of employees is $ 28 446 per year.

Books

Most of the company's book business is grouped under the cap of Amazon Publishing. She publishes books on her own and owns thematic imprints. Among them:

• Thomas & Mercer - publishes mystery, thrillers and crime novels;
• Little A - publishes fiction and non-fiction literature;
• AmazonCrossing - publishes translated books;
• 47North - publishes science fiction and fantasy;
• Skyscape - publishes books for teenagers and “young adult” literature;
• Two Lions - publishes children's books;
• Jet City Comics - publishes books;
• Grand Harbor Press - publishes motivational literature;
• Lake Union Publishing - publishes art books;
• Amazon Original Stories - publishes stories and non-fiction;
• AmazonEncore - re-publishes previously unrecognized books;
• TOPPLE Books - publishes books selected by screenwriter Jill Soloway;

Amazon also absorbed Avalon Books (New York publishing house), The Book Depository (British online retailer), BookFinder (meta-search engine for booksellers' warehouses), Westland Books (retail company) and AbeBooks (online retailer with rare and collection editions).

In addition, Amazon has its own e-book publisher - Kindle Direct Publishing. The retailer owns Audible audio books library, publisher of ACX audio books, Goodreads books evaluation website, ComiXology comics distribution platform.

Finally, Amazon has launched the Kindle Store online store and the Amazon Books physical store network.

Media

Amazon swallowed the IMDb movie and TV series back in 1998. In 1999, Bezos bought Alexa Internet, a company analyzing Internet traffic, on the basis of which Alexa service grew.

In 2006, Amazon Unbox appeared to purchase and download videos online. Now this is Prime Video. It shows content from Amazon Studios, founded in 2010. From 2008, Amazon owns Box Office Mojo, which counts the box office revenue of films, and Withoutabox, which helps art-house cinema to get to festivals.

In 2007, the Amazon MP3 music streaming service was launched - now it is called Amazon Music.

Game developer Amazon Game Studios emerged from Double Helix Games absorbed in 2014. Amazon also owns the Twitch gaming streaming platform.

In 2015, Amazon launched Amazon Tickets, the UK ticket sales business for festivals and concerts. In March, 2018, the project was closed.

The company owns a website with educational materials Amazon Inspire and a service for distributing educational audio books Whispercast.

Amazon also owns a site about digital photography and DPReview cameras.

Фото: Depositphotos

Retail

Amazon's marketplace is used by over 6 million vendors. But the company also promotes its own brands. Among them:

• Mountain Falls - sells personal care products;
• Rivet - sells furniture;
• Daily Ritual - sells women's clothing;
• Amazon Basics - sells a wide range of products, offering a cheap alternative to branded products.

At the same time, in addition to Amazon.com, the company has other e-commerce sites:

• Zappos - sells shoes;
• Shopbog - sells expensive women's clothing;
• East Dane - sells men's clothing;
• 6pm - sells discount products;
• Woot! - site directory with discounts.

The company also bought Bezos for $ 580 million e-commerce platform Souq.com and followed on behalf of this company was absorbed by the startup Wing.ae, developing fast delivery programs for e-commerce projects.

Retailers can buy ads on Amazon - the Amazon Advertising service is launched for this. Those who want to get a product for testing in exchange for publishing a review can use Amazon Vine.

The company has its own business of issuing loans and loans to entrepreneurs - Amazon Lending.

A large list of services has been compiled under the Amazon Prime program cap for $ 199 / year. This subscription service guarantees the delivery of goods within two days and additional services. Among them:

• Amazon Drive is a traditional cloud service;
• Amazon Photos - a cloud for storing photos;
• Prime Reading - an updated library of free books and magazines for subscribers;
• Prime Pantry - service for the delivery of perishable products;
• Amazon Fresh - grocery delivery service;
• Amazon Restaurants - service for the delivery of food from institutions.

Amazon also did not miss the category of used goods.

For the purchase of used products the Amazon Warehouse project is working. Remanufactured products with warranty are sold at Amazon Renewed. Things second-hand category sells Amazon Second Chance.

Amazon has a separate subscription business - Subscribe with Amazon, in which you can, for example, subscribe to regular delivery of snacks.

The company also sells services. Amazon Home Services - the marketplace for hiring specialists in the field of household (cleaning, repairs, and so on). Amazon Flex has been launched to manage its own network of suppliers and contract employees, and Amazon Logistics will help to open its own logistics company. Internal services also apply to payment processing - Amazon Pay processes transactions.

Amazon has appetites in the traditional offline retailer. The company owns the American supermarket chain Whole Foods and 49% shares in the largest Indian chain More. The company also launches a network of partially automated Amazon Go stores and three 4 Star Stores stores, which only receive products with a rating of 4 and higher. Another retail experiment of the company is the fleet of Treasure Trucks trucks for the sale of selected products.

AWS - Amazon Web Services

Web hosting business, a division of Amazon Web Services, launched in 2003 year. In 2006, the Amazon S3 file storage service began operating. Now it uses Reddit, Tumblr, Netflix, Pinterest and Dropbox.

The total number of projects under the AWS cap is practically incalculable. So, there is an AWS GovCloud program for government agencies, AWS IoT is a platform for working with IoT devices, and even AWS Secret Region is the result of a $ 600 million contract to build cloud storage for the CIA.

The company's VR and AR projects are run by the Amazon Sumerian division, where for several years startups have been combined to try on virtual clothing and footwear, game developer GameSparks and Body Labs, a company specializing in 3D scanning. Experimental possessions also include game developer Elemental Technologies and Israeli semiconductor manufacturer Annapurna Labs.

The company has an Amazon Rekognition face recognition system that is used by US government and border guards.

Energy and transport

To make data centers work, Amazon has partnered with several green energy companies. But she started her own development.

• Amazon Wind Farm - Amazon's largest wind farm in Texas.
• Prime Air Cargo Planes - own fleet of cargo ships.
• Prime Air Drones - project on the use of drones for delivery "on the last mile." Is in the experimental stage since 2013.

Фото: Depositphotos

Hardware products

Amazon opened Lab126, the computer component development division, back in 2004. This lab has created a Kindle reader, a Kindle Fire Tablet, Amazon Fire TV and Fire TV Stick, Amazon Echo voice-activated speakers, and Amazon Echo Dot. A commercially unsuccessful Amazon Fire Phone and smart camera Echo Look were also developed there.

Kiva robots are in charge of Amazon warehouses - products from Kiva Systems, acquired in 2012 for $ 775 million. Now the division is called Amazon Robotics.

In 2017, Amazon invaded private property. The company launched the Amazon Key service, allowing employees to leave to open the doors of houses and leave goods inside. The project was implemented thanks to a bundle between the Amazon Cloud Cam camera and the Amazon Key application.

Shortly after its launch, Amazon swallowed Blink Home for the production of cameras and smart doorbells, as well as a security company Ring with an office in Ukraine.

The latest initiative in this direction is the Amazon Key In-Car project to deliver goods to the trunk of a car.

Healthcare

Amazon has a secret medical project development lab. She is known by three names: 1492, The Amazon Grand Challenge and Project X. According to insider data, the unit is now selling a program for analyzing Hera records to medical institutions.

Amazon also sells products to hospitals through b2b-marketplace Amazon Business. Also in 2018, the company bought a startup PillPack for the delivery of medicines to patients for $ 1 billion.

Bezos

Personal possessions of Jeff Bezos, the richest man on the planet, too, deserve attention. His media holding, Nash Holdings, swallowed The Washington Post for $ 250 million in 2013.

Venture investment billionaire manages the company Bezos Expeditions. Through it, in particular, goes the financing of the Blue Origin space company, a number of charitable initiatives, a project to extract the Apollo F-1 engine from the seabed, as well as the construction of the Clock of the Long Now clock, which will take 10 000 years.

You can learn more about the status and earnings of Bezos by link.

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